Politically Correct CAMP COFFEE Essence:

Dating back to 1885, this thick black syrup, a ‘secret blend’ of sugar, water, coffee and chicory essence, was originally made in Glasgow by R. Paterson and Sons Ltd. It came in a square, eight and a half fluid-ounce glass bottle - rather like HP Sauce. The original label showed a moustachioed Gordon Highlander sitting on a cushion drinking a cup of Camp.

No Tray. 

Major General Sir Hector MacDonald was the model for the Gordon Highlander. The son of a crofter, he had worked his way up through the ranks of the regiment, serving with distinction 

Later he was given command of the regiment’s troops in Ceylon - where charges of homosexuality were brought against him. - He shot himself in a Paris hotel in 1903.

ORIGINAL.

Can you spot the difference between the old bottle image & the later, (upper),  politically corrected image? - Yup, in the original bottle label the Sikh is obviously a 'servant' with a tray.

There might be a link here with homosexuals being known as "camp" - This was before they re-branded and re-launched this form of population control as 'Gay Liberation'.

Mum would sometimes buy a bottle of Camp coffee essence to make a post-war milky treat for us kids. She could sometimes even be persuaded to buy some reserved oranges.

UK Rationing formally ended in 1954.

 - as long as we promised to let them decorate the table in a bowl for at least a week - but she would never buy apples for us, as " You'd only eat them"!

Even Later - the Camp image was further revised to show the two seated 

together sharing a quiet moment of friendship.

- Historical Revisionism eh.

Kiwis will confirm that there is/was a competing locally made version (still made in Australia) from Bushells. - A beverage made from this coffee essence - like powdered soluble "Instant Coffee" - is a distant relation to real coffee made from freshly ground beans - but it can be better than nothing when a drink is needed eh.

Marty K.

After researching & writing 1,036 blogs I've got something NEW to try .. I've signed-up to Patreon. - In over five years I've not made one cent from this .. NOW you can send me a wee support $ - starting from $1. to get all this stuff from New Zealand - over a year that's nearly the price of one Shooting magazine. - Am I worth it?


https://www.patreon.com/posts/24075745